Small Business Marketing
In a small business environment, each employee must wear many hats, and you may not have a dedicated web team. With Drupal's Content Management System you can handle content changes easily and use web marketing techniques to drive new business.
Kress IGA Grocery is downtown Seattle's only full service supermarket opened in 2008 in the historic Kress building. Bear Development partnered with Delaney Sullivan Design to create a fresh experience for Kress customers.
The new web site is built on top of the Drupal CMS framework. It allows the marketing personnel to update their pages, and keep dynamic areas of the site (like catering menus) current.
Graphic design by Delaney Sullivan.
Creekide Sleep Medicine Center setup a new domain specifically for the sleep labs. If has all the usual features of Drupal, that empower small business to easily maintain the content on their site..
Bear setup the Web Form module to help with monthly seminar registrations, and serve as a lead segmentation tool. Admins can then pull reports from each event page with the registrant info. A simple, but effective way to do online registration for non-paid events.
Sound Speed Scooters has been fixing Seattle's busted scooters for many years. They had an existing site in Drupal that needed a makeover. Bear ideas converted a premium theme from Wordpress to bring the new site to life. It supports a blog and pulls latest news and information into the homepage with custom blocks. Jquery helps feature multiple items within the same key space on the homepage.
As a second phase, we added a complete Magento Ecommerce store that supports a new online distribution channel for Sound Speed. The look of the store was themed to match the Drupal side identically, so it was a "theme level" integration. For users, the experience is seamless, and the administrators they have the support of the latest eCommerce tools.
Graphic design was a port of the graphic design done originally for Wordpress at Woo Themes.
Queen Anne Painting has been painting homes in the Northwest for over 30 years. Bear Ideas initially ran a 3 month pilot program to explore search advertising as a source for new job leads. We have developed a content plan for SEO strategies, and continue to drive new leads through a very successful online advertising program. Our initial pilot program led to updating the web site, putting it on Drupal as the content management system.
Thinking a CMS like Drupal is overkill for these 20 page small business sites? The fact is we can built a site more quickly in Drupal than we could as static HTML. It then brings all the power of these tools to even the smallest businesses. Drupal is more than a CMS, or framework for development—its an excellent web marketing platform. It puts the power to message your business in your hands. You can build an online footprint as quickly as you can type, take advantage of SEO techniques, and generally control your web presence—and never need to talk to a developer to make a simple content change again.
This was an in-house design by Bear Ideas, using the brand elements provided.
Potter Construction Company was built from a one-man show in 1979 to an award-winning design/build company today. Bear Ideas is providing our online marketing "tune-up" package - a suite of marketing services for small business. This includes a new Drupal-powered web site, online ad pilot program, and search engine optimization.
There is significant use of jQuery throughout the site to rotate images and text. Also we built a mechanism in the Gallery section to support an unlimited number of testimonials. These include before/after images, testimonial statements from the owner as well as others involved in the project, and a photo gallery for each project.
Graphic design was done by Katie over at Dolejsi Design, and editorial services were provided by Lori at Hinton Creative.
